April 2, 2025

Reimagining Agriculture: A Conversation with Austin Frerick

Episode 32 of the Soft Focus

Imagine a world where food isn't just a commodity, but a connection to community, sustainability, and hope. In this powerful episode, we're diving deep into the heart of America's food system with Austin Frerick, author of Barons: Money, Power, and the Corruption of America's Food Industry.

Meet Austin Frerick: Champion of Food Justice

More than just an author, Austin is a passionate advocate for transforming our agricultural landscape. His groundbreaking book Barons isn't just research—it's a rallying cry for anyone who believes that how we grow our food matters. Critically acclaimed by Publishers Weekly and Kirkus Reviews, his work shines a light on the hidden stories behind our food systems.

Inside the Conversation: What You'll Discover

This episode is a must-listen for anyone who:

  • Cares about where their food comes from
  • Wants to support small farmers
  • Believes in building stronger, more resilient communities
  • Seeks to understand the real story behind our food supply

We'll explore:

  • The personal journey that inspired Barons
  • How big corporations are reshaping farming in rural communities
  • The truth behind agricultural "efficiency"
  • Practical ways to support local food systems
  • Strategies for rural economic resilience

Why This Matters to You

As farmers, mothers, community builders, and conscientious consumers, we have the power to create change. Austin's insights offer a roadmap for reimagining agriculture—not just as an industry, but as a vital part of our shared community ecosystem.

Sponsored by BloomBoxes from Late Bloomer Ranch

Fuel your family's meals with purpose! Our BloomBoxes deliver ethically-raised, nourishing pork directly to your doorstep. Every box is a statement of support for regenerative, community-focused farming.

Together, we can cultivate a future where food connects, nourishes, and empowers.

Your voice matters. After listening, we'd love to hear your thoughts:

  • Subscribe to The Soft Focus Podcast
  • Leave a review
  • Share your insights

Connect with us:

hello@latebloomerranch.com

IG@latebloomerranch

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